Sally Burley

Recent Posts

'Customer satisfaction scores cover all manner of sins’

June 12, 2017
~ Sally Burley



“Customer satisfaction scores such as NPS hide your brand’s problems. Instead of focusing on a simplistic number, take a big data approach to analysing customer comments” says University of Cambridge researcher Mohamed Zaki. (Marketing Week  12 Jun 2017)

Rumours of my Death Have Been Greatly Exaggerated – SMS Text Message

March 3, 2017
~ Sally Burley


You may be surprised to find out what the single, most widely used phone app is on the planet.  Not one handset exists without this capability and it is used daily by around 7.3 billion mobile owners. 

Back to the Future

March 3, 2017
~ Sally Burley


Much of the angst that accompanies mobile ownership comes from the fear of its absence, from being uncontactable in an emergency. Yet many now yearn for a break from the ‘always-on’ society.

Checking emails in bed, reading Facebook on the loo and updating Instagram as we eat …